The past is settled. The work continues, undeclared.
- DIRECTIO
- on its own terms
- TEMPVS
- MMXXVI →
- OPVS
- in progress · unannounced
stoic
hedonist
A private standard, built forward.
— The working principles
Six maxims, held.
- I Memento moriThe days are counted; the counter runs.
- II Amor fatiWhat is entered stands; nothing is revised.
- III AtaraxiaNothing loops; everything settles.
- IV SprezzaturaThe care is taken, not shown.
- V Festina lenteEditions are dated; nothing is rushed.
- VI Sapere audeThe sources are read, and named.
Articles I–VI of the Codex · EDITIO MMXXVI · forthcoming
— The three pillars
Time-tested principles.
— The standing record
The record, kept.
- DIES · SINCE MMXXVI
- —
- SOL · MUC
- —
- MERCATVS · ZRH
- —
- MERCATVS · NYC
- —
- MERCATVS · DXB
- —
— The direction
— The entries of record
What holds, listed.
- MMXXVI · IThe register established · MUCrecorded
- MMXXVI · IThe working principles · I–VIrecorded
- MMXXVI · VEDITIO MMXXVIissued
- MMXXVI · VICODEX · EDITIO MMXXVIforthcoming
- —OPVS · in progressunannounced
— The colophon
The charter and its keeper.
GUGG is a standard kept in the open, addressed to no audience — a register of principles, not a person. It records what is held to, and the work that follows from it. The principles here are practised, not professed.
The record looks back; the work points forward. What it becomes is shown, not announced.
- DOMVS
- own capital · no clients · no product
- CVSTOS
- GUGG
- SEDES
- MUC
- MERCATVS
- ZRH · NYC · DXB
- SINCE
- MMXXVI
What is kept,
keeps.
keeps.
GUGG · ED. MMXXVI