stoic
hedonist

48.14° N · 11.58° E · 519 m
ORIGO

What is GUGG?

GUGG is a private constitution: one structure for everything a life is meant to hold — mind, bearing, time, capital, place and name.

Why a constitution
STATVTVM

Six articles, held.

The Codex · Coming soon
  1. I

    Memento mori

    TEMPVSafter Marcus Aurelius

    The term is finite and its length is not known. What can be settled in this edition is not deferred to the next.

  2. II

    Amor fati

    NOMENNietzsche

    What has happened is taken as given. The record is corrected by what follows it, never by revision.

  3. III

    Ubi bene, ibi patria

    LOCVSafter Cicero

    Home is where things are kept well. The seat is chosen, not inherited, and every other place is measured against it.

  4. IV

    Sprezzatura

    HABITVSCastiglione

    Effort is not displayed. The work is shown finished, or not at all.

  5. V

    Festina lente

    OPESAugustus, in Suetonius

    Haste is spent on the decision, patience on the outcome. Nothing enters an edition merely to fill it.

  6. VI

    Sapere aude

    MENSHorace

    The sources are read, and named. Nothing is held that has not been examined.

DOMVS

A constitution, self-given.

Its six articles stand above; it answers to them and to no one else. What is undertaken is not published; the rules it is held to, are.

DOMVS
private
TEMPVS
measured in editions, not quarters
SEDES
MUC · markets ZRH · NYC · DXB
OPVS
in progress · unannounced
STATVS

The day, observed.

DIES · SINCE I · MMXXVI
—
SOL · MUC
—
MERCATVS · ZRH
—
MERCATVS · NYC
—
MERCATVS · DXB
—
REGISTRVMThe record, kept
VISIO

So that what is built outlasts the one who builds it.

When all six hold — the mind examined, the bearing unhurried, time measured, capital patient, the seat fixed, the name kept — a life stops being consumed and begins to last. GUGG is written for that — not to be displayed. To be kept.

GUGG · MMXXVI